Morrama: Beauty needs to innovate not iterate before refills can truly take off
Last year, UK industrial design agency Morrama unveiled a paper-based refillable packaging range for beauty, developed in collaboration with Chinese manufacturer PPK. The ’Maya’ range offered palettes, lipsticks, pumps and pots in various outer casing materials that could be customised by beauty brands, made with refills from renewable paper pulp. This year, the two companies were launching aluminium casing designs for the range, with the first aluminium lipstick with paper refill unveiled at Ma...
