Journalist Editor Moderator

Kacey Culliney is a multimedia journalist, editor and moderator with 14+ years experience in global B2B publishing and events. She is passionate about the future of beauty business, cutting-edge science and the people behind today's trailblazing brands.

Why Global Fragrance Giants Are Investing Heavily in the Gulf Region

Swiss multinational Givaudan is seriously invested in the Gulf—a region it says is brimming with fragrance innovation, unbeatable consumption, and growth promise. It is fast becoming a hotspot for fragrance with all of the major fragrance houses establishing operations in the region, and many Middle Eastern fragrance brands now competing on the global stage. So, what is it about this region—six markets rooted in a rich fragrance heritage—that is seeing multinational suppliers flock to it?

From Beach to Bathroom: Why Post-Sun Care Is Set to Boom Globally

Sun repair is gaining momentum. Between 2020 and 2025, the global after-sun market surged 30% in retail value terms to reach $884 million, according to Euromonitor International. And while still a drop in the bigger suncare ocean—worth $18 billion in 2025 and up 58% since 2020—after-sun care continues to rise, driven by agile and innovative startups, forward-looking consumers, and overarching longevity desires worldwide.

ASA Rulings Expose Growing Risks Around “Clinically Proven” Beauty Claims

In recent weeks, the UK's Advertising Standards Authority (ASA) has upheld three complaints around misleading cosmetic claims made across on-demand video content, public poster advertising, and online product listings. Two beauty conglomerates, Beiersdorf and L'Oréal, and one smaller luxury brand, 111SKIN, are implicated, found to have made misleading cosmetic claims and are in breach of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).
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“The important thing is not to stop questioning. Curiosity has its own reason for existing.”

Albert Einstein